#RoarBackWithHeadStart Campaign Toolkit
For Agency Directors and Leaders
Until June 15, we have the incredible opportunity to ensure that Head Start programs have the resources and support to remain high-quality and serve the children and families who need them the most — especially as Transitional Kindergarten (TK) is expanded across the state.
To be successful, we need to activate a large and diverse coalition of Head Start agency leaders, staff, parents, families, and others who support our most vulnerable communities.
We are going to need your leadership and help to reach a critical mass.
To help make this easy, we created this toolkit to provide you with sample content, social media, and other tools you can use to reach your staff, parents, families, and partner organizations.
This toolkit includes:
- Contact State Lawmakers with One Click
- Sample Newsletter Content
- Sample Social Content
- Helpful Resources
- Sample Graphics and Images
- Quick Tips
Please note: Head Start staff should do this activity outside of work hours. They should engage in this activity while on break or when not at work and on their personal devices.
Contact Lawmakers with One Click
To make it quick and easy for you, your staff, and others who care about Head Start to contact their lawmakers, share this link.
Start today: click here to contact your lawmakers.
Sample Newsletter Content
Roar Back with Head Start
Until June 15, we have the incredible opportunity to ensure that Head Start programs have the resources and support we need to remain high-quality and serve the children and families who rely on us — especially as Transitional Kindergarten (TK) is expanded across the state.
We need to activate a large and diverse coalition of Head Start agency leaders, staff, parents, families, and others who support our most vulnerable communities.
We are asking the California Legislature and Governor Newsom for a $50 million appropriation in the 2021-22 budget for grants for Early Head Start, Head Start, Migrant and Seasonal Head Start, and American Indian Head Start.
The COVID-19 pandemic has demonstrated the critical role of quality early childhood education to ensure we have strong communities and workforce.
We need your help to ensure all California lawmakers support state funding for Head Start programs, especially as Transitional Kindergarten (TK) is expanded. Let’s make this a reality!
Start today: click here to contact your lawmakers.
Let’s #RoarBackWithHeadStart.
Sample Social Media Content
for Twitter or Facebook
#1 Our state needs strong Head Start support for our most vulnerable kids & families. Ask your state lawmakers to support funding for CA’s Head Start programs, so we can provide quality care to kids who need it the most. #RoarBackWithHeadStart #CAleg
#2 We only have until June 15 to make our case that Head Start is critical to California’s come-back. Contact your state lawmakers today to secure funding for CA’s Head Start Programs, so we can provide quality care to kids who need it the most. #RoarBackWithHeadStart #CAleg
#3 As the state expands TK to all 4 years olds, Head Start will need resources to set our kids up for success. Contact your state lawmakers today to secure funding for CA’s Head Start Programs, so we can provide quality care to kids who need it the most. #RoarBackWithHeadStart #CAleg
Tweet at lawmakers
[@twitterhandle] we need your help to #RoarBackWithHeadStart. Support state funding for CA’s Head Start programs so we can continue to provide quality care to kids who need it the most. #RoarBackWithHeadStart
Helpful Resources
Sample Graphics and Images
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Quick Tips
- Include hashtags. Use #RoarBackWithHeadStart and #CAleg
- Algorithms matter. The algorithms on social media platforms like Facebook, Instagram, and Twitter make it more likely that people will see posts with higher engagement
- Use visuals. People are 3X more likely to engage with social media posts that include visual content.
- Tag partners and lawmakers. Make sure you tag the handle of your agency and partners, and also the target lawmaker.
Learn More
