Budget Campaign Media Toolkit
Sample Social Media Content
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| The #CABudget calls for requiring State Preschool programs to serve 10% children with disabilities. Did you know this policy is modeled on Head Start? Head Start programs have a longstanding requirement to serve at least 10% children with disabilities and we always strive to ensure the full inclusion of all children in all program activities. #HeadStartDoesThat | The #CABudget calls for requiring State Preschool programs to serve 10% children with disabilities. Did you know this policy is modeled on Head Start? #HeadStartDoesThat |
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| The #CABudget calls for increasing supports for Dual Language Learners in state preschool programs. Did you know that Head Start is considered a model program for serving DLLs? The Master Plan for Early Learning and Care stated that “[Efforts to serve DLLs] should be culturally and linguistically valid… building on what is stated in the Head Start Program Policy Guidelines.” We hope the #CALeg and @CAGovernor will invest in California Head Start programs and the nearly 50,000 DLLs we serve! #HeadStartDoesThat | “[Efforts to serve DLLs] should be culturally and linguistically valid… building on what is stated in the Head Start Program Policy Guidelines.” CA Master Plan for Early Learning and Care #HeadStartDoesThat |
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| @CAGovernor Newsom is making combatting homelessness a top priority in the #CABudget this year. Head Start supports homeless families with connections to mental health and addiction services, employment resources and crisis intervention services that can help keep families housed. We call on the Governor and #CALeg to support Head Start in the 2022-23 budget! #HeadStartDoesThat | @CAGovernor Newsom is making combatting homelessness a top budget priority in the #CABudget this year. Head Start supports homeless families with housing support, MH services and employment resources. #CALeg #HeadStartDoesThat |
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| Head Start is the gold standard in comprehensive services. The California Master Plan for Early Learning and Care state that California should “[Link] the developmental resources the state already provides in healthcare, behavioral health, dental care, and vision screenings with improved access to high-quality early learning and care will help the state address the whole child with greater efficiency and effectiveness” #HeadStartDoesThat | Supporting the whole child & whole family is a key part of @CAGovernor Newsom’s Parent’s Agenda. Head Start provides families with connections to services for health, dental, housing, nutrition and employment. #HeadStartDoesThat |
Quick Tips
- Include hashtags. Use #HeadStartDoesThat; #CABudget and #CALeg
- Algorithms matter. The algorithms on social media platforms like Facebook, Instagram, and Twitter make it more likely that people will see posts with higher engagement
- Use visuals. People are 3X more likely to engage with social media posts that include visual content.
- Tag partners and lawmakers. Make sure you tag the handle of your agency and partners, and also the target lawmaker.
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